the device uses RFID equipped badges as an object-based dialling system. Each badge is programed with someone's number, and can be labeled with a picture, icon or writing for easy identification. It is intended for seniors, confused by, and resistant to, new-fangled phones with their multiple menus and call lists.
While the badge interface, in solving one problem, appears to create others, it is a great example of a novel approach to user interfaces and, in particular, the use of transparent technology and product design to create a comfortable experience for the non-technologically inclined.
Gizmodo
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