According to the latest survey in Ad Age of 18-24 year old college students about their media consumption habits, they are not that into consumer generated media. you know, like all that crap on youtube. According to the results:
"While their preference for technology was apparent, particularly among men who ranked Digg and Engadget among their top 10 websites, they didn't make the leap to consumer-generated media. Only 8% said they uploaded videos to YouTube. And in fact, 64% don't make videos at all while another 14% who do make them said they don't share them with anyone. While 75% surf social-networking sites and 71% read news online, only 14% said they wrote their own blogs."
So the question is...who the hell is making and posting all that crap?!
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