A couple of announcements indicating that Sony's upcoming PlayStationHome (site, wiki) virtual world will have plenty of ad inventory:
GameIndustry.biz: "SCEA has announced the formation of an in-game advertising business unit. Although the in-game advertising unit will be responsible for incorporating advertising across all PlayStation platforms, its emphasis will be on PlayStation Home, which 'will present opportunities for SCEA to deliver dynamic, relevant advertisements in game.'" [Oct 8 2007]
Advertising Lab
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