Don't Fear Big Beer: The Long Tail is Nothing New

Garrett Oliver, Brooklyn Brewery Brewmaster, writes an interesting Op-Ed piece in the New York Times. Coming off the recent merger of beer giants SABMiller and Molson Coors, forming MillerCoors, he writes about how, as a "craft-brewer" he isn't worried about his business in the face of this new super-brewery.

His example of the beer industry has obvious parallels to the growing trend of locally grown produce, small batch production etc. With all the talk about the revolutionary "Long Tail" economy, it is interesting and refreshing to hear this much hyped "small is beautiful" trend spoken of in terms of "a return to normalcy" after one generation's aberration rather than a wholly new phenomena.

New York Times